What Is a CMA (Comparative Market Analysis) in NH Real Estate?
- Jim Johnson
- Nov 22
- 2 min read
🏡 What Is a CMA (Comparative Market Analysis) in NH Real Estate?
Whether you’re buying or selling in Plymouth, Campton, Rumney, Thornton, Ashland, or anywhere in Central NH, one of the most important tools your agent uses is a Comparative Market Analysis, also known as a CMA.
A CMA helps determine a property’s fair market value by analyzing similar homes in the area.
Here’s what NH homeowners should know.
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What Is a CMA?
A Comparative Market Analysis is a detailed report prepared by a licensed real estate agent showing what a home is worth based on:
✔ Recently sold comparable properties
✔ Active and pending listings
✔ Withdrawn or expired listings
✔ Local market trends
✔ Square footage and features
✔ Condition and updates
✔ Lot size and location
It’s the same method appraisers use — just without the formal appraisal requirement.
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Why Sellers in NH Need a CMA
A CMA helps sellers:
✔ Price their home correctly
✔ Avoid underpricing
✔ Avoid sitting on the market
✔ Understand local buyer demand
✔ Compare their home to similar properties
In fast-moving towns like Plymouth and Campton, accurate pricing is critical.
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Why Buyers Use CMAs
Buyers rely on CMAs to:
✔ Make competitive offers
✔ Avoid overpaying
✔ Understand true market value
✔ Evaluate homes that need updates
✔ See how long similar homes stayed on the market
A CMA is especially important in low-inventory areas like Thornton, Rumney, and Wentworth.
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What a CMA Includes
A strong NH CMA will include:
📌 Price range recommendations
📌 Adjustments for unique features
📌 Days-on-market analysis
📌 Seasonal pricing trends
📌 Comparable photos
📌 Local tax and neighborhood details
Your agent customizes the CMA to the specific property.
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How a CMA Differs From an Appraisal
CMA
Appraisal
Done by a real estate agent
Done by licensed appraiser
Used for pricing strategy
Used by lenders for financing
Free
Paid ($500–$800 in NH)
Based on market activity
Based on strict appraisal rules
Both are valuable — but the CMA is usually the first step.
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Q&A
Q: How accurate is a CMA?
A: Very accurate when done correctly — often within a few percent of the final appraisal.
Q: Can I get a CMA for free in NH?
A: Yes — most agents provide CMAs at no cost to buyers or sellers.
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Keywords
nh cma, new hampshire comparative market analysis, plymouth nh home value, campton nh pricing strategy, rumney nh sellers guide, thornton nh market trends, central nh real estate valuation
Jim Johnson — Real Estate Agent
58 NH Route 25A
Wentworth, NH 03282
P: (857) 249-7392
Licensed New Hampshire REALTOR® with Three Hills Real Estate Services
Broker Email: info@ThreeHillsRES.com
Broker Website: www.ThreeHillsRES.com
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